Jay-Z Launches Facebook Game ‘Empire’ for You to Take Over the World [PICS]
Empire Facebook Game
Empire, a new Facebook game from Jay-Z, wants your virtual self to “go from hustler, to entrepreneur, to business mogul.” If that life path sounds familiar, it’s because it resembles Jay-Z‘s story. He grew up in the housing projects in Brooklyn and eventually became a global hip-hop star and businessman.
The game lets you create a character and give it a dope name — think “Docta B” or “Big Daddy Hernandez.”
Empire begins by giving you a slew of ways to earn points and move up life’s ladder. You can visit your mom or significant other for moral support, engage in a rap battle or make a mix tape for street cred, and get a job to pay for your bling, among other activities.
Earned points help you move out of the projects and into the “hotspots of the rich and famous” in Manhattan.
“Make the right choices and the World belongs to you. LIVE THE DREAM,” reads a prompt early in the game.
Facebook games run the gamut from shallow (Snooki’s Match Game) to charitable (social good-minded Wetopia). Empire, however, appears to give Jay-Z fans an interactive glimpse into how he rose to fame.
Empire also features several ways to invite Facebook friends to play or share activity on your Timeline.
Jay-Z’s Whirlwind Year Online
The game is just the latest Jay-Z venture to make waves online. Most recently, the rapper took the stage at South by Southwest during an event to promote American Express’s new Twitter-based discounts program.
Previously in January, he and wife Beyonce released a song online featuring their two-day-old baby, Blue Ivy. The Jay-Z song “Glory” (listen below), included a vocal cameo from the infant at the end of the track.
Jay-Z’s baby actually made a name for herself before she even had a name or was born. At the end of a performance at the MTV Video Music Awards in August 2011, Beyonce confirmed her pregnancy by dropping her mic, unbuttoning her top and rubbing her baby bump.
The “bump” moment broke Twitter’s tweets-per-second record at the time with 8,868 tweets per second. Four unrelated events have since surpassed it in the Twitter record books.